Two Entities, One Mission
Josefssons Handel & Trading brings together Josefssons Handel AB in Sweden and Josefssons Trading FZCO in Dubai. Through our presence in Europe and the UAE, we connect quality products, manufacturers and commercial partners across international markets.
Our mission is to build reliable, long-term trade relationships between Scandinavia and the Middle East.


Our Core Services
We bridge the gap between Scandinavian excellence and commercial opportunities across the UAE and the Middle East.
01.Trade Partnership Setup
This service assists businesses in establishing strategic B2B partnerships for distribution and import. It includes tailored market entry strategies, partner outreach, and relationship onboarding to foster long-term collaborations. Clients benefit from expert guidance on market specifics and partnership facilitation, making it easier to expand their footprint in the Middle East and Europe.
02.Private-Label Development
This service offers comprehensive support in designing and launching private-label products, particularly Scandinavian water brands like VATTEN. It includes product branding, packaging design, and market positioning to help clients create exclusive brands that resonate in target markets. Ideal for retailers and distributors seeking customized product lines.
03.Market Entry Consulting
Designed to guide companies through the complexities of entering new international markets, this service offers tailored strategies, regulatory insights, and distribution channel setup for markets in the UAE and the Middle East. It helps businesses maximize their brand visibility and operational success in new territories.

VATTEN
Experience the pure essence of Scandinavia. Vatten is more than a beverage; it is a premium water brand born from the pristine Nordic landscapes, crafted for the discerning global market.
Global Trade Bridge
We connect premium Scandinavian quality with commercial opportunities in the UAE and the Middle East.
Strategic Partnerships
Building long-term B2B relationships with distributors, retailers, suppliers, and commercial partners.
Market Entry Expertise
Supporting seamless market entry and distribution for brands seeking to expand their presence in the UAE.
Private-Label Solutions
Developing high-quality private-label products tailored to the specific needs of the Middle Eastern market.
